Sales Management

Finally, it all comes down to this; all marketing efforts, relations building, content & inbound creation have to result in 1 goal – selling the service, the product or the brand with added value to the customer.

” Don’t sell steaks to vegetarians! ” 

It sounds simple, but we all have made that mistake, trying to sell to a customer who’s not really interested. To avoid useless pitches (abusing your clients’ time), identification of the product, your customer, the timing and the approach are the key elements.

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass its sales targets. In order to perfect your sales management, you need the right team members, developing coaches and training can increase the support for the sales staff. By sustaining a commitment to the organization and managing the performance of the budgets and targets you can stimulate your members.


A New Agency World acknowledges that the application of sponsorship symbols to products and packaging, or as a component of an advertising campaign, offers great marketing opportunities. In this highly sophisticated global industry, we provide professional assistance in the licensing of sponsorship symbols, which have become an integral aspect of today’s sponsor and marketing business. A New Agency World offers a full range of services in licensing. Ranging from the development of the strategy over the creation of product, research, and development, contract negotiation of intellectual properties to name rights and brand registration.


A New Agency World emphasizes the growing importance of merchandising in sponsorship. We are highly experienced in this area and can provide not only clubs, federations and companies with professional consultancy in merchandising but can also assist individual talents in this field. The commercial exploitation not only consists of sales and distribution, A New Agency World also seeks other opportunities, from key-account management, business-to-business or business-to-consumer approach, production management to quality control and royalty management. All this to generate new revenues and build brand loyalty and/or brand introduction.

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